Students from across Orange County are asked this year to participate in Red Ribbon Week by spreading messages against alcohol and substance abuse through popular social media sites Facebook and Twitter.
The Red Ribbon Week campaign has created a Facebook page so students, parents and educators nationally can share how schools and communities are marking this year’s Red Ribbon Week, which runs through Saturday. On Twitter, students are asked to add #RedRibbonWeek when tweeting about local participation.
“Twitter and Facebook are already valuable tools for communication about important issues among our young people. Using these tools to create a virtual Red Ribbon Week movement seems like a great way to convey the message,” said Allison Rowe, a parent and PTA member at Irvine High.
Redribbonweek.org includes the following examples of Facebook and Twitter posts students can follow:
Sample Facebook Posts
It’s Up To Me To Be Drug Free – and that’s why I am celebrating Red Ribbon Week (October 23-31).
It’s Red Ribbon Week and I am taking a stand against drugs. Join me. Take the pledge: www.redribbon.org/pledge
Today, I’m joining teens, parents, teachers, and other citizens across America in celebrating Red Ribbon Week (October 23-31), the oldest and largest drug prevention program in the nation.
It’s Up To Me To Be Drug Free – and that’s why I am celebrating #RedRibbonWeek (October 23-31).
Join me in celebrating Red Ribbon Week. Our children have the right to grow up drug free – and we have the responsibility to make that happen. #RedRibbonWeek
I’m a teacher who believes in a drug free future for my students. Join me in celebrating Red Ribbon Week (October 23-31). #RedRibbonWeek
iPad2 and $1,000 contest
This year, families who decorate their homes for Red Ribbon Week can win a new iPad 2 for themselves and a $1,000 prize for their local school. The contest called “It’s Up to Me to Be Drug Free” is sponsored by the National Family Partnership.
To enter, parents or students 18 and older can upload photos to www.redribbon.org/enter or www.facebook.com/RedRibbonWeek. Then friends and family can vote for their entry Nov. 1-15. The entries in each region with most votes will win. There will be 10 regional winners across the country.
Contact the writer: 714-704-3773 or email@example.com
Article source: http://www.ocregister.com/news/red-323610-ribbon-week.html
I’ll say it right off the bat: I am not a big sports fan. Yes, I feel a sense of satisfaction when the Cardinals win, especially in the current World Series. I get slightly more excited (and a bit smug) when my alma mater, Michigan State University, beats the University of Michigan in any sport.
I am not among those who worship at the altar of sports. I am, however, an enthusiatic adherent of the religion of Twitter when it comes to engaging in real-time conversation. And, I have been intrigued by the ways in which sports fans use Twitter to interact during major sporting events.
Twitter and the big games
In July, an ESPN.com article reported the final moments of the World Cup game between the American and Japanese women “saw Twitter experience an unprecedented 7,196 tweets per second, setting a new record and topping major international news stories such as the death of Osama Bin Laden and April’s royal wedding.”
Even before Super Bowl XLV got underway in February, there was plenty of advice for fans wanting to get in on the action. A Shoutlet.com article cited data predicting that 68 percent of adults ages 18 to 34 would be online during the game. The article also provided a primer on pre-game social networking warm-ups.
BrandChannel.com touted Super Bowl XLV as the moment that “social media and traditional media came together on the Super Bowl field and scored a touchdown.”
The lineup of Super Bowl ads brought members of the social media world to a sort of frenzy during the game. A Mashable.com article reports there were around 70,000 Tweets about the top three commercials.
Lost Remote rounded up social media highlights and lowlights during the game, including a burst of Tweets critiquing the halftime show performance of the Black Eyed Peas.
Catch Cardinals (or Rangers) fever, virtually
It’s a bit painful to look back at the creeping (and Tweeting) dismay of Cardinals fans as it became clear the Rangers would tie the series Sunday night.
Here are a few selections from St. Louis Twitter-verse:
- @dgoold: Pujols makes history one night, Jackson echoes the next. Sevenwalks. Remember where you were when it happened. #worldseries #stlcards
- @kgreenbaum (my Patch colleague): Apparently it is too much to ask for the #cardinals to just have devastating pitching. #worldseries
- @TVGmediaguy: The bright side of this #WorldSeries Game 4; Carp pitches tomorrow in Game 5 Game 6 is Wed in #StLouis.
A former student of mine, and Texas fan, Tweeted at the end of the Sunday game:
- @jvandenberge: What a beautiful moment there… Holland exits the game to an opus of raucous, electric cheers. #Rangers #WorldSeries
The morning after the Rangers tied the series with the Cardinals, I saw Twitter critiques of players’ performances, tips from odds-makers, and sheer Cardinals optimism.
Here are a few of my favorites in the third category:
- @CardsInsider: Good omen for today: Exactly 5 yrs ago in Gm 3 of the ’06 #worldseries Chris Carpenter shutout Detroit over 8.0 scoreless #stlcards
- @jonmorosi: This #WorldSeries is destined to go 7 games — with the #STLCards taking Game 5.
- @TortyCraig: Our #STLCards only need 2 more wins to make it #11in#11. I believe se can it in St. Louis!
- @Scott_Bierman: How do I know the #STLCards will win tonight? They have not lost back-to-back games in over a month. #WorldSeries #MLB #Rangers.
And a random observation:
- @bjmack: Just saw the word “wispy” used to describe Holland’s ‘stache. The doesn’t quite fit. What works better? #stlcards #rangers #worldseries
Get your Tweet on for the Series
These hashtags will help you engage in Twitter conversations about the World Series as the action heads into the home stretch.
Michael Buckner/Getty Images for Celebrity Fight Night)
(CBS) “Malcom in the Middle” star Frankie Muniz is now engaged to publicist Elycia Marie Turnbow. The couple announced their pending nuptials on their Twitter accounts.
“After 4 years together, I’m so happy to be ENGAGED to the love of my life @ElyciaMarie!!!” Muniz tweeted.
Bryan Cranston, who played Muniz’s father on “Malcom,” joked on Twitter that he tried to get rid of Muniz for years. “Frankie’s engaged! I imagine Elycia’s father will give her away… I tried to give Malcolm away for seven years – but there were no takers,” he wrote on Twitter.
Since the end of “Malcom in the Middle,” Muniz has focused on his race car driving career. “I never really wanted to get out of acting, but now I’m a professional race car driver,” the actor told People magazine. “Seriously, ask any actor if they’d rather be a professional racecar driver or an actor.” He also plays drums in the band You Hang Up.
The couple went through a rough spot in February 2011. Police had to remove a gun from Muniz’s residence after there was an altercation. Turnbow told police that Muniz “grabbed a gun and held it to his head, possibly with the intent of committing suicide,” according to TMZ. Turnbow also claimed Muniz punched and shoved her. The two enjoyed Valentine’s Day dinner soon after the incident, and reps claimed the couple had made up.
A source told Us magazine that the two plan to have the wedding in six months.
Washington Post reporters or editors recommend this comment or reader post.
Professor Alan Jacobs posted an excerpt from Michael Nielson’s new book Reinventing Discovery, which is about “the use of online tools to transform the way science is done.” Here’s the excerpt, which refers to mass online collaborations in solving difficult mathematical problems:
Why is mass online collaboration useful in solving mathematical problems? Part of the answer is that even the best mathematicians can learn a great deal from people with complementary knowledge, and be stimulated to consider ideas in directions they wouldn’t have considered on their own. Online tools create a shared space where this can happen, a short-term collective working memory where ideas can be rapidly improved by many minds. These tools enable us to scale up creative conversation, so connections that would ordinarily require fortuitous serendipity instead happen as a matter of course. This speeds up the problem-solving process, and expands the range of problems that can be solved by the human mind.
One of the things that’s fascinating to me about the ability of the internet with respect to science is just this – more conversations, quicker feedback. I think that a perfect case in point is the OPERA group’s announcement that they’d measured neutrinos travelling faster than the speed of light. Their preliminary findings led to a slew of criticisms, commentary, and discussions of the implications the truth of the findings would have for physics. That in turn is leading the OPERA group to conduct a new, more refined experiment.
And this all happened in the space of a month!
There’s an interesting fact about early humans that absolutely fascinates me: it’s widely known among anthropologists but not the general public that human brains have been shrinking for the last 20,000 years. This might indicate that humans are, as individuals, less intelligent than they were 20,000 years ago. (Alternatively, though, it may mean that our “wiring” has become more efficient). If it’s true, though, that humans are, on an individual basis, less intelligent than our early ancestors, why have we been able to achieve so much more?
I’d argue that the reason is civilization itself. The more people there are, concentrated in areas such as cities and universities, the more opportunities there are for new ideas to spread and be argued and discussed. I don’t think that it’s an accident that the golden age of many civilizations is typically centered on one city, such as Cordoba, Athens, or Alexandria. Think of what the Royal Society accomplished in the 17th century and 18th centuries, the years of Newton, Franklin, Hooke, Wren and many others. Think of what the Founding Fathers accomplished, concentrated in one place in Philadelphia.
There is a power in the intelligence of groups that I think is sorely underestimated. Indeed, one of the criticisms of the Nobel Prizes in the sciences is that important work is generally done by research teams – not individuals, but the rules still provide that no more than three people be rewarded. When people discuss decision making and innovation, we have a tendency to focus on individuals, like Steve Jobs and Thomas Edison, and they have a tendency to forget that those individuals were often working in collaboration with a variety of different people and groups. It’s small teams of people, working on common goals, that truly drive discovery, invention, and innovation.
Let me give you one of my favorite examples of this, and that’s in the world of Advanced Chess. Advanced Chess is the baby of Garry Kasparov, in which chess is played between human-computer teams. The human players use their chess programs to plan their moves, which enables them to focus on overall strategy while the humans focus on tactics. What’s interesting, though, as Kasparov himself noted, is that at an Advanced Chess matchup that several Grandmasters participated in, none of them won:
The winner was revealed to be not a grandmaster with a state-of-the-art PC but a pair of amateur American chess players using three computers at the same time. Their skill at manipulating and “coaching” their computers to look very deeply into positions effectively counteracted the superior chess understanding of their grandmaster opponents and the greater computational power of other participants.
That’s the power of group intelligence – two heads are better than one, especially when they harness more than one computer.
Now picture this on a grand scale – not geared towards just solving chess problems, but solving major problems. With improving computers and an ever-growing internet, there’s plenty of space for good feedback, argumentation, and collaboration. Not just in terms of writing and debate, but in action. As long as we embrace that action and openness, and avoid turning back to the walled gardens of closed systems and further specialization, I believe that we can find ourselves in a new Renaissance. Not just in the United States or Western culture, but worldwide. All cultures together, one human society, connected online, working together. Yes, despite the economy. Yes, despite the environment. Yes, despite all of the other myriad problems we face.
That’s because we have at our disposal the greatest tool for problem solving in history – human minds that can collaborate with each other no matter where they are located.
We haven’t come close to reaching our potential.
Facebook Co-Founder Aims to Bring Venture Capital Model
The Knight Foundation, a sponsor of
journalism-innovation projects, named Facebook co-founder Chris Hughes and digital experts from Harvard and MIT to its board,
where they’ll take a venture-capital-like approach to media.
In the Miami-based group’s first-ever digital-related
appointments, it also named Joichi Ito, head of the
Massachusetts Institute of Technology’s Media Lab and John Palfrey, who runs Harvard’s Berkman Center for Internet
Society, and is also an adviser at venture firm Highland Capital
The new board members join people with backgrounds in
newspapers including Paul Steiger, former managing editor of the
Wall Street Journal and currently editor-in-chief of ProPublica.
Newspapers have lost money as advertisers and readers flock to
the Internet and people communicate via social media and mobile
“We need to be approaching these questions and these
problems with an attitude more akin to venture capital, than
with the attitude of a foundation,” Hughes said in an
Hughes, who co-founded Facebook with Mark Zuckerberg, led
the online initiative in President Barack Obama’s 2008 campaign.
$100 Million Investment
The Knight Foundation is shifting its strategy from charity
to “social investing” as news and information delivery becomes
digital, foundation president Alberto Ibarguen said in an
interview. Since 2007, the foundation has invested more than
$100 million in new technology for news and information, in more
than 200 experiments, according to its website.
“Traditionally in the nonprofit sector, because an idea is
founded on fate so much of the time, or founded on hope, the
typical thing would be for someone to continue and continue
until they ran out of money,” Ibarguen said. “An entrepreneur
would find a creative way to make it work.”
Hughes also founded Jumo, which helped people connect with
nonprofits, and merged it with another company. Ito was an early
investor in Twitter Inc., Flickr and Technorati Inc. Their
addition to the board could mean more experiments like
ProPublica, a nonprofit that produces investigative journalism
as newsrooms cut back, Hughes said.
“It’s about investment both in core activities that relate
to media and information needs, as well as invented ones that
cross the boundaries of what journalism is and what media is,”
said Palfrey, the author of “Born Digital: Understanding the
First Generation of Digital Natives.”
Events like the so-called Arab Spring, a wave of protests
which the world followed on Twitter and YouTube, show
traditional media professionals must be digitally savvy, Ito
said. Programming and data analysis should be as integrated in
journalism as photography or audio, he said, speaking in an
“A lot of foundations look to the Knight Foundation to set
an example for doing new things,” Ito said. “Bringing us guys
on the board will hopefully send an interesting message.”
To contact the editor responsible for this story:
Peter Elstrom at firstname.lastname@example.org.
Porn star BiBi Jones hoped to hook up with Patriots [team stats] tight end Rob Gronkowski over the weekend during his visit to Arizona, but she claims she didn’t get lucky because Gronk was “very polite” and “a gentleman.”
“I had a good time, and he was such a gentleman,” the Beeb told 98.5 the Sports Hub’s Toucher and Rich yesterday after they rang her up to discuss the saucy snaps of her and the tight end that the X-rated actress posted for her 101,000-plus Twitter followers on Saturday. “Maybe something will happen in the future … but I’m not going to throw myself on someone.”
As we told you yesterday, Jones tweeted photos of herself wearing Rob’s No. 87 jersey while she hugged the shirtless, six-pack packin’ Gronkowski. The pics were, ahem, taken in a bedroom.
BiBi, who works for Digital Playground, explained to the radio boys that she and Gronk have a mutual friend who played football with him at the University of Arizona. Rob was paying the pal a visit during his weekend off when BiBi, 20, was called over to watch her porn videos with “six or seven of them” and give them “the low down” on the making of a skin flick.
Now, let’s pick up BiBi’s interview here:
“I went into the room to take a picture with him and he said, ‘Put on my jersey,’ ” said Bibi, adding that the Gronk had the team shirt in his suitcase. “I asked him, ‘Can I put these on my Twitter?’ He was cool with it because I have more Twitter followers than him and he wanted me to get him more Twitter followers.”
So it was a marketing ploy? Bebe said Gronkowski took his shirt off in one of the pics “because he wanted to show off his six-pack.” No complaints here.
BiBi, who claimed during the interview she bedded Phoenix Coyotes winger Paul Bissonette and Atlanta Braves slugger Dan Uggla, said now that she’s a Patriots fan, she hopes to come East to catch a game.
“Things can happen,” said the porn princess.
So true …
Tuesday Thoughts, Twitter style: Big 12 rumors, network talk, Louisville hoops … – Louisville Courier
# The New York Post says it has learned this morning that West Virginia is in line to replace Missouri if Mizzou bolts the Big 12.
# The question on all these, of course, is who it “learned” from. Post writer Lenn Robbins is pretty well plugged in with the Big East.
# The Big 12 Monday announced it would explore starting its own network. That prompted a Twitter call to nominate programming.
# My suggestions: Three Men and a Beebe. Delosst. Walker: Texas Recruiter. Toddlers and Teir 3s. Parks and Speculation.
# Top outside suggestions: Eight Was Enough (by @ramzyn). Project Runaway (@cuppycup, who also suggested Bevo and Buttheads).
# Follow the hashtag #Big12networkshows for more. Enter at your own risk.
# The cost of Kragthorpe: Millions in lost ticket revenue. APR scholarship loss. Depletion of numbers. Loss of conference positioning.
# Let that be a lesson, kids. One person CAN make a difference.
# WVU has been ranked in the final BCS poll in four of the last five years. It’s a significant factor.
# Still, I’d let it play out first. We’ve seen these things take too many turns. Nobody was talking about TCU before it bolted.
# Anything bad I have said about the World Series, I take back. You may not care about Texas or St. Louis, but it’s been compelling.
# NBA idea. Owners drawing a hard line with a 50-50 revenue split. Players should take it, but play NO defense.
# At media day, Rick Pitino said Jared Swopshire is a senior, meaning he’s lost a year at U of L because of injury.
# Thoughts: If Swopshire plays well enough, he’ll be back. If not, he won’t.
# That’s one reason NCAA reforms considering multiyear scholarship commitments by schools would be a good thing.
# Swopshire could pick up an additional year somewhere else if he graduates.
# Regardless, media day statements from coaches are about as reliable as political campaign promises.
# An exhibition between UK stars and “Villians” in Rupp Arena was able to fill only about a third of the arena last night.
# They went to the exhibition well once too often in Lexington, which is a shame, because the game’s concept was great.
# Final word: a snapshot. The following chart shows three lines.
# The blue line shows athletic department spending increases per student from 2005 to among FBS members.
# The maroon line shows academic spending per student by the same schools.
# The light green shows what the institutions themselves contributed to athletics.
# Bottom line: Athletic spending is increasing faster than academic.
Oracle, a US-based software multinational with offices in Auckland and Wellington, said today it has agreed to buy RightNow – a social media-focussed maker of customer service software – for $US1.43 billion.
The Montana-based RightNow says it has 2000 customers worldwide.
During a New Zealand visit, RightNow social solutions vice president John Kembel told NZ that Air New Zealand and Telecom were among his company’s clients, along with several banks.
Taking Twitter from gimmick to industrial-strength
Every company these days has a trendy staffer who has taken to Twitter, using the social network to talk directly to customers. But if you’re a large organisation, the question becomes: how do you scale from gimmicky social networking, talking to a few dozen (or few hundred) customers, to industrial-strength tweeting?
Many companies have used free Twitter clients to set automated searches for mentions of themselves, or their clients. Xero, for example, is using Twitter searches to seek out customers who seem annoyed with its arch accounting rival MYOB – and chief executive Rod Drury reckons it’s a much more cost-efficient way of reaching prospects than buying Google Ad Words.
But what if you need to monitor the entire Twitterverse – which runs to 140 million tweets a day – for mentions of multiple products, in multiple contexts?
Mr Kembel said one of RightNow’s key products, CloudMonitor, is designed to crawl Twitter, Facebook and YouTube, seeking out any mention of your product or service).
CloudMonitor aims to identify and deal with any potential negative publicity before it goes viral. And, and a more meat-and-potatoes level, to funnel customer queries fielded on Twitter (or discovered on Twitter) into RightNow’s call centre software, making the social network just another support channel, taking its place beside phone calls, email and web forms as just another avenue for service and support.
Mr Kembel said RightNow’s SmartSense technology can automatically flick support query to more senior personnel if a customer is agitated (for example, if it senses rising volume in their voice on the phone, or detects swear words or all-caps in an email), it can “auto-escalate” response to a tweet, routing it to the appropriate human. RightNow also offers a service to monitor blogs and online forums – both independents where your company is likely to be mentioned, or online communities the US company creates on your behalf.
Slightly spookily, RightNow’s aim is to create a “social profile” of a customer that sits alongside a customer contact profile collected by more formal and traditional means.
It’s all cutting-edge stuff, but Christchurch-based cloud computing commentator Ben Kepes told NBR that to a degree Oracle was playing catch-up with another US software company, Salesforce.
“The Oracle purchase comes close on the heels of competitor Salesforce acquiring its own customer solution solution, Assistly,” Mr Kepes noted.
“Many large enterprises see these solutions as their primary tool for customer engagement, as such a deep integration with their internal customer solution systems is critical – this is more of a reactive play by Oracle than anything else, they need to be seen to be playing in this area.”
TORONTO, ONTARIO, Oct 25, 2011 (MARKETWIRE via COMTEX) –
Dx3 Canada announced today that Facebook Canada will host the
Facebook Studio: Learning Lab Live series at the Dx3 Canada trade
show on January 25-26, 2012, at the Metro Toronto Convention Centre.
Facebook Studio: Learning Lab Live is an invitational event for
Canada’s top 250 brands, agencies and retailers focused on how to
create truly Social by Design business strategies on Facebook.
Attendees will participate in a hands-on working session to solve
real-life business cases using the latest products available on the
Facebook ad platform.
“Facebook Canada is passionate about working with Canadian brands and
marketers to help them connect with the +18 million Canadians on
Facebook,” said Steve Irvine, Senior Business Leader, Facebook
Canada. “We’re excited about hosting Learning Lab Live at Dx3
“Providing solid learning and networking opportunities through
initiatives like Facebook Studio: Learning Lab Live, fit well with
Dx3 Canada’s mission to offer practical learning and tangible
solutions for the 2 day event,” said Anthony Lipkin, Marketing
Director, Dx3 Canada. “Partnering with market leaders such as
Facebook Canada, reminds us of the tremendous appetite for this type
of event in Canada.”
Learning Lab Live is part of the global Facebook Studio initiative
that’s focused on working closely with marketers to help them harness
the power of friends influencing friends on Facebook through Social
by Design campaigns.
To find out more about securing an invitation to the Learning Lab
Live at Dx3 Canada, please contact Anthony Lipkin at
email@example.com or 647 317 3889.
About Dx3 Canada
Dx3 Canada is Canada’s first major trade show serving digital
marketers, digital advertisers, and digital retailers. The first ever
Dx3 Canada event will take place January 25-26, 2012 at the Metro
Toronto Convention Centre. Dx3 Canada is organized by Hut2Hut Events.
Attendance to the Dx3 Canada trade show is free with
pre-registration. For more information, visit
Facebook(R) is registered trademarks of Facebook Inc.
Contacts: Media contacts: Dx3 Canada Anthony Lipkin 647-317-3889 firstname.lastname@example.org Facebook Canada Victoria Freeman 416-644-2251 email@example.com
SOURCE: Dx3 Canada
Copyright 2011 Marketwire, Inc., All rights reserved.