While job seekers are increasingly hunting for work on Facebook since most of them of course have a profile on the world’s largest social network, new data shows they might be better off looking on LinkedIn (duh) and Twitter (hmm). In fact, LinkedIn networks still drive more views to job applications than their Twitter and Facebook networks combined.
48 percent of recruiters use LinkedIn exclusively. These recruiters have an average of 661 connections, and don’t leverage the other two networks for social recruiting. From there, recruiters use Twitter more than Facebook. Despite the fact that recruiters have fewer connections on Twitter (37 followers on average), 19 percent are connected to both LinkedIn and Twitter, while only 10 percent are connected to both LinkedIn and Facebook (245 friends on average).
More specifically, for job applications, LinkedIn drives almost nine times more applications than Facebook and three times more than Twitter. Interestingly, a Twitter follower is almost three times more likely to apply to a job than a LinkedIn connection, and more than eight times more likely to apply than a Facebook subscriber. This would suggest that Twitter might be a highly underutilized social recruiting channel. Furthermore, recruiters’ Twitter followings drive almost twice as many job views per job as their Facebook fan bases.
The data comes from recruiting software company Bullhorn, which analyzed the online activities of 35,000 recruiters. The full 18-page report, titled “The Bullhorn Reach Social Recruiting Activity Report” (PDF), offers insight into the usage of social media in recruiting, comparing the big three social networks: LinkedIn, Twitter, and Facebook. If you prefer a summary to the above infographic, here are some key findings:
- Despite earlier adoption among recruiters, LinkedIn continues to grow at the fastest pace. The average recruiter adds 18.5 LinkedIn connections each week, compared to 3.3 Twitter followers and 1.4 Facebook friends.
- LinkedIn drives more views per job than Twitter and Facebook, generating three times the amount of views of Twitter and six times the amount of Facebook.
- Recruiters who post jobs on social networks are likely to receive more applications from LinkedIn, with the social network driving almost nine times more applications than Facebook and three times more than Twitter.
- Looking at the relative number of applications per contact, a Twitter follower is almost three times more likely to apply for a job than a LinkedIn connection.
“If you are serious about finding a job, Facebook should not be your first stop. There is a huge disconnect between where people are looking for jobs and where they will actually find one – job seekers are focusing on Facebook, while recruiters are on LinkedIn,” Bullhorn President and CEO Art Papas said in a statement. “There is no question that social recruiting works. Our goal is to help recruiters and job seekers develop new strategies for connecting the right employees with jobs and companies that fit.”
Article source: http://www.zdnet.com/blog/facebook/linkedin-twitter-beat-facebook-in-job-recruiting-infographic/9067
In the not-so-distant past, news generally tended to travel in a few well-worn paths. It was reported by a newspaper, it appeared on television at noon or 6 p.m. or it was mentioned on a drive-time radio show — and those involved usually had plenty of time to report it and produce it. The arrival of CNN and 24-hour news changed all of that, however, and Twitter and Facebook have changed it again: Now the news is just as likely to appear in a tweet or to be posted as a status update by someone who is directly involved in the event. In a nutshell, this means that the value of a simple “scoop” or breaking news report is declining rapidly — and that might just be a good thing.
In one of the most recent examples, the news of singer Whitney Houston’s death at the age of 48 was broadcast far and wide via Twitter and Facebook long before it showed up on most mainstream media outlets. Not only that, but what seemed to be one of the first reports about her death — posted about an hour before the news was reported by a traditional news outlet – included potentially important details about the circumstances that were not revealed until hours later, such as the fact that she was found in a hotel bathtub. The source of the tweet appeared to be someone whose aunt worked for the singer:
Whenever there is a news event like Houston’s death, someone inevitably points out that Twitter also routinely reports things that aren’t true, including the deaths of innumerable celebrities who later turn out to be perfectly healthy. And they note that new-media sources — such as the student-run blog network that mistakenly reported Penn State football coach Joe Paterno’s death — can wind up publishing inaccuracies in a rush to be first. But this ignores the fact that mainstream media outlets also routinely report things that aren’t true and have to correct them later.
The news is now happening all around us, and we are part of it
Much of that journalistic process of verifying and making sense of news reports used to happen behind the scenes, inside newsrooms and TV studios and newswire offices. Increasingly, however, it is happening out in the open, where anyone can see it — and where anyone can take part in it by committing what Andy Carvin of NPR has called “random acts of journalism.” German chancellor Otto von Bismarck allegedly warned that anyone who enjoys either the law or sausages should not watch either one being made, and the same is true of the news. But we have no choice but to watch now, because it is happening all around us.
The result of this for journalistic entities of all kinds is that the “news cycle” is being accelerated, like a train whose brakes have failed (and in some cases it becomes distorted as well, as media writer Michael Calderone recently noted about Twitter’s effect on the political news process). In a recent interview, retiring Associated Press newswire president and chief executive Tom Curley said that instead of having days to report on a breaking story, journalists now have hours and in some cases only minutes:
I would say until about 11 September 2001 it was three hours. Now it’s 30 minutes. You might say if you are a certain age – with Twitter and Facebook and all that type of stuff – it’s three minutes.
Curley said the focus for the Associated Press is on speeding up its ability to post scoops and news reports, which presumably is one of the reasons why the service has a prohibition on reporting news on Twitter before it appears on the wire, something the BBC also lectured its journalists about last week. The AP head told the Guardian that if the service (which is owned by a group of member newspapers) can “win by two minutes, on just about every story we can charge a premium.” Curley also said the newswire is working on developing a mobile news app that will feed breaking news reports to users, Twitter-style.
The half-life — and value — of a scoop continues to decline
But is this the right response to the shrinking news cycle, to simply speed up the attempt to beat Twitter or the social web to the news by one or two minutes? Perhaps for the AP it is, but that solution arguably contains the seeds of its own demise. As I have argued before, the half-life of a scoop or a breaking-news report grows shorter every day, in part because sources like Whitney Houston’s hairstylist or the former chief of staff to the Secretary of Defense (who was the first to report that Osama bin Laden had been killed) can “go direct” rather than waiting to have their news reported by a traditional outlet.
Instead, it might be worth more — particularly in the long term — to spend the time trying to confirm the reports that emerge through social media (was that tweet really from the niece of Whitney Houston’s hairstylist?) or to push the story beyond the simple report that something has happened and figure out what it means or why it matters. That kind of analysis and context has always been the most long-lasting aspect of journalism, but mainstream media outlets continually get distracted by the need for another scoop or another “exclusive,” something very few non-journalists care about.
This mentality isn’t confined to mainstream media, of course. The blogosphere is just as guilty of obsessing over scoops and exclusives or trying to pump out as much content as quickly as possible. But there have been some encouraging signs from sources like the Atlantic and Salon that quality content — longer pieces, more thoughtful analysis, etc. — can generate the kinds of results that matter for media entities. Better that than chasing a news cycle whose value continues to diminish with every passing day, and in the end news consumers are better served as well.
Post and thumbnail photos courtesy of Flickr users Waldo Jaquith and Rosaura Ochoa
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Article source: http://gigaom.com/2012/02/13/twitter-and-the-incredible-shrinking-news-cycle/
(Mashable) — News of the tragic death of Whitney Houston this weekend didn’t appear first on television or mainstream news sites. Instead it was revealed in a tweet posted forty-five minutes before the Associated Press reported the tragedy.
The source: The niece of Houston’s hairstylist, who also knew the circumstances of the singer’s death hours prior to news outlets. A second Twitter user with the handle @chilemasgrande reported the story almost thirty minutes before the Associated Press.
To compete with Twitter in breaking news, it seems, is increasingly challenging. So what becomes the role of the media when stories are often reported first by citizens?
It’s worth noting that neither tweet received much attention prior to the AP reporting the news. The second user to report the story, for instance, only received one retweet. One difference between a tweet from the Associated Press and @chilemasgrande: Trust. It’s that word, “trust”, that will differentiate the top media companies going forward.
Take, for instance, the recent death of college football coach Joe Paterno. On January 21, Penn State student website Onward State ran a story claiming that Paterno had passed away. The article was picked up by a blog on CBS Sports and spread rapidly on Twitter. Except that the article was incorrect — Paterno was in a serious condition but did not in fact pass away until the day after the report ran.
Michelle Obama launches Twitter account
Other media outlets, such as the Huffington Post, ran with the story. Later, the Huffington Post updated its article stating it had been incorrect — the correction came courtesy of the Associated Press.
This is not to say that the Associated Press is infallible, but merely that news organizations are battling with issues of verification in the age of social networks. In an era when your readers are also publishers, media companies face increased pressures to get the story out fast — or risk “breaking” the news that your audience has known for hours.
Some outlets maintain traditional standards around verification, believing their brand equity to be worth more than breaking news that may turn out to be false. Others choose a “publish first, update later” strategy, which ensures massive web traffic but which damages reader trust if the story proves incorrect.
And since the sharing of news stories on social networks is an increasingly large source of traffic for news websites, might this loss of trust lead readers to share the source’s stories less enthusiastically in future?
There’s reason to believe that Twitter and Facebook users — in their new roles as the distributors of news on the web — are becoming cautious about sharing news with their friends without personally verifying it. As Facebook user Nuno Valente said of the news: “Twitter was faster than ‘traditional’ press in regard to the Whitney Houston death but usually cries wolf just for fun.”
In the same Facebook thread, Mary Luz added “When I first heard the news my first thought was just like Bon Jovi and his reported death, I am sure it’s a Hoax. Unfortunately it was not.”
Such hoaxes are common on social networks where mistruths can spread as quickly as legitimate news. The Bon Jovi example cited by Luz occurred in December 2011, but just this weekend a rumor surfaced on a news site that actor Keanu Reeves had passed away. While the report gained some traction on Twitter, no major news organization reprinted the misinformation.
This, I think, is the role of news organizations in the social era — to establish trust, to verify, and to make sense of the chaotic flood of information we receive from social networks. Sometimes that means seeking confirmation, but much of the time it simply means to curate the stream of Tweets and Facebook messages — to craft them into a meaningful story.
Those two concepts: “Verification” and “Curation”, are key to the future of news.
© 2011 MASHABLE.com. All rights reserved.
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Article source: http://www.cnn.com/2012/02/13/tech/social-media/twitter-not-always-right/
Feb 13 (Reuters) – Facebook diminishes shareholder
rights with its dual-class share structure and limits the
accountability of its board of directors to investors, proxy
advisory group Institutional Shareholder Services said on
It is unclear how much the criticism will affect investors’
willingness to park their cash in the fast-growing social
networking company, which filed registration papers earlier this
month for what is expected to be the largest initial public
offering in Silicon Valley history.
“Even a strong distaste among institutional investors for
the company’s retrograde governance practices is unlikely to
diminish the economic success of the IPO,” the ISS analysts
A Facebook spokeswoman declined to comment on the report
titled “Tragedy of the Dual Class Commons.”
The ISS report follows criticisms by The California State
Teachers’ Retirement system, the second-largest U.S. pension
fund, which has called on Facebook to expand its board of
directors to include women.
The ISS report contends corporate-governance structures such
as Facebook’s, similar to Zynga or LinkedIn,
will limit the rights of shareholders and cause problems if the
company ever decides to change its structure.
In the case of Facebook, founder and Chief Executive Mark
Zuckerberg will control about 57 percent of the company’s voting
shares after the IPO, according to its filing with the U.S.
Securities and Exchange Commission.
Facebook also set up a series of defenses against proxy
battles and unwanted takeover attempts.
“This is a governance profile with a defense against
everything expect hubris,” the ISS report said.
ISS argued that establishing a dual-class structure early on,
in which Zuckerberg owns shares with 10 votes each, divides
“ownership interests into potentially opposing groups,” that
could result in proxy fights down the line.
Facebook’s governance is among the many facets of the
company to land in the public spotlight, as it prepares to raise
$5 billion in an IPO that could value the company between $75
billion and $100 billion.
Dan Niles, the chief investment officer of Alpha One Capital
Partners, said the company’s prospects for growing its number of
users and its revenue are far more relevant to investors
weighing whether to invest in Facebook than the company’s
“Of all the things to be worried about Facebook, that’s the
least of my concerns,” said Niles. “At the end of the day you’re
betting on his ability to manage the company, whether you have a
dual class structure or not,” Niles said, referring to
Fans of the structure argue that it is appropriate in
certain cases, such as when there are concerns that outside
shareholders might push for short-term fixes that harm the
longterm prospects of the company.
ISS “isn’t going to like any provisions that take voting
power away from the institutions it serves,” said Lise Buyer,
who worked with Google on its 2004 IPO, perhaps the most
prominent example of a dual-class share structure in the
technology sector. “That’s sort of like asking Godiva to
pronounce chocolate unhealthy.”
She said that at the time of its IPO, Google received what
it believed was the lowest ISS score ever. Its stock has gone
from $85 a share to well north of $600 today.
Facebook’s corporate governance committee is chaired by Don
Graham, who is chief executive of the Washington Post,
another company that has come under fire for its dual-class
structure. Venture capitalist Marc Andreessen and Netflix
Chief Executive Reed Hastings round out the committee.
Article source: http://www.reuters.com/article/2012/02/13/facebook-idUSL2E8DDE5E20120213
Image via CrunchBase
Zynga will report earnings for Q4 2011 on February 14. The company is the largest social gaming company in the world with over 230 million monthly active users.
Since its revenues are tightly linked with Facebook and this is the first earnings since its IPO, investors will watch closely for greater detail surrounding its results and outlook. Zynga competes primarily with Electronic Arts, Playdom which was recently acquired by Disney and other independent social gaming studios.
New Games account for over 40% of Zynga’s $10.20 Trefis price estimate, which stands nearly 20% below its current market price.
Check out our complete analysis of Zynga
Zynga has shown significant growth in its user numbers in the past, but the growth had slowed down significantly near the end of 2011 due to the lack of any new hit games. We expect the average number of Zynga’s total monthly active users to be around 230 million in 2011, and expect this to increase to around 245 million by 2012, with most of the growth coming from new games.
Zynga has launched a series of new games in the last couple of months, and we expect it to continue launching new games on mobile platforms as well as new social networks in the coming years. This means there can be a significant rise in the user numbers for its new games in the future.
Click here to get a New Special Investment Report From Forbes’ Top Gurus: 50 Best Ideas for 2012.
Plans for the future
The next couple of years will be very crucial for Zynga as it’s expected to launch its own gaming network – Zynga Direct in 2012 – as well as introduce many new mobile games on platforms like iOS and Android. We expect mobile games to generate a significant portion of Zynga’s revenue in the coming years.
We will watch its earnings call closely for any details on these fronts. Zynga may also reveal some details about its plans to enter the online gambling space, which could easily be a billion dollar business in the near future.
Article source: http://www.forbes.com/sites/greatspeculations/2012/02/13/looking-for-facebook-love-in-zynga-earnings-on-tuesday/
Tommy Jordan’s Facebook page.
Screenshot: Chris Matyszczyk/CNET)
I don’t know how many other parents shot their children’s laptops this weekend, but Tommy Jordan, the man who last week did it on YouTube, is now officially famous.
It seems that, once the first million people enjoyed his laptop-blasting exploits, the police and child-protective services operatives paid him a visit.
They may have wondered whether his 15-year-old daughter, Hannah– she who believes she is a “slave” and ought to be paid for doing household chores– is safe and happy.
The Daily offered, from a perusal of Jordan’s Facebook page, that all now seemed calm at Casa Jordan.
For Jordan posted on Facebook (of all places): “The police by the way said ‘Kudos, sir’. How’s about those apples? Didn’t expect THAT when you called the cops did you?”
How about those apples? I wonder if Child Protection Services also mentioned the fruits of his labors when they paid him a visit, which they reportedly did.
More details have emerged about Jordan’s relationship with his daughter. He and she had reportedly only been living together for six months before he decided YouTube and bullets was the right media for his frustrations. Before, Hannah had lived with her mother (Jordan’s ex-wife), five hours’ drive from dad’s home in Albermarle, N.C..
It is not known whether Hannah might have had second thoughts about moving in with dad.
However, Jordan seems to be largely enjoying his new notoriety. He has even taken the opportunity to use Facebook to advertise Twisted Networx, his IT company.
He is also, though, having to cope with stardom. On Saturday, he posted that he had “just had a friend run Good Morning America off my lawn.. grr.” Images of Jordan’s friend chasing Diane Sawyer while keeping his .45 firmly holstered might briefly flash through some minds.
He explained that he hasn’t taken the video down because lawyers advised him that as long as it’s up on YouTube he still has copyright protection. He is cheered that fame has helped him raise far more money for the Muscular Dystrophy Association.
But, most importantly for those to whom he has become a parenting hero, he insists that his future does not lie in politics.
Just last night he wrote: “I’m NOT running for President, have no intention of running for President, and would probably make a crappy president because.. nevermind why. That’d just open another can of worms! lol.”
Still, he declares himself to be a Ron Paul supporter.
One question might continue to flit across certain craniums: “Will Hannah now find alternative social networking means in order to express herself?”
Surely it’s only a matter of time.
Article source: http://news.cnet.com/8301-17852_3-57376595-71/police-visit-facebook-dad-who-shot-daughters-laptop/
Los Angeles, Feb. 12 (CNA) A photo of the couch the NBA’s latest rage Jeremy Lin slept on prior to his winning form that helped the New York Knicks post five straight wins has gone viral online since it was posted Sunday.
The picture of the couch in Lin’s teammate Landry Fields’ house, where Lin was staying before playing against the New Jersey Nets Feb. 4, drew more than 30,000 hits within five hours after it was posted by Fields on Twitter.
“Ladies and gentlemen, the one and only couch made famous by @JLin7! Let the bidding begin,” tweeted Fields, whose shot of the couch has been forwarded by more than 1,600 people since being posted.
One Internet user even offered US$500,000 for the couch, asking if Fields really meant to auction the couch used by Lin, the first Taiwanese-American to play in the NBA.
Lin’s recent performances have taken the NBA by storm and are even more remarkable considering that the Harvard graduate was undrafted after college and cut by two other teams this season before signing with the Knicks.
He became the first player since LeBron James in 2003 to score at least 20 points and eight assists in his first two starts, netting 28 points and 8 assists against the Utah Jazz Feb. 6 and 23 points and 10 assists against the Washington Wizards Feb. 9.
Lin furthered made his mark after scoring a career high of 38 points and outdueling Kobe Bryant in a win against the Lakers last Saturday, and helping the Knicks notch up a fifth win over the Minnesota Timberwolves the following day with 20 points — all while the Knicks’ stars Amare Stoudemire and Carmelo Anthony were away.
His outstanding scoring performance of 109 points in his first four starts, out of a total of 134 in his past five games, was the most since the NBA-ABA merger of 1976-77 and breaks the 101-point record by Allen Iverson and Michael Jordan’s 99 points.
Before his rise to superstardom, the 23-year-old point guard, who does not own an apartment in New York, had been sleeping at his brother’s place. However, prior to his streak of form, he was forced to find alternative accommodation while his brother was hosting guests.
(By Oscar Wu and Scully Hsiao)
Article source: http://focustaiwan.tw/ShowNews/WebNews_Detail.aspx?Type=aALL&ID=201202130026
Kuala Lumpur – Malaysia on Monday defended its deportation of a Saudi journalist wanted at home for comments deemed insulting to the Prophet Mohammed, saying it was not a “safe haven” for fugitives.
“Do not look at Malaysia as a safe transit country or a safe haven for those who are wanted by their country of origin,” Malaysian Home Minister Hishammuddin Hussein told a news conference.
Hamza Kashgari, aged 23, was detained in Malaysia last week after fleeing Saudi Arabia in fear for his life after a Twitter post about the prophet sparked outrage.
Insulting the Prophet Mohammed is considered blasphemous in Islam and is a crime punishable by execution in deeply conservative Saudi Arabia.
Human rights groups had warned that deporting Kashgari would be akin to a death sentence and urged Muslim-majority Malaysia to free him, but Kashgari was repatriated on Sunday in the custody of Saudi officials.
“I will not compromise. Do not think you can just come in and go out of Malaysia. Do not ever look at Malaysia as a safe-transit country. We cannot champion rights just for the sake of rights,” Hishammuddin said.
The minister said Kashgari had been detained at the request of Saudi authorities and denied a Malaysian police official’s earlier claim that Interpol was also involved.
Referring to the prophet, Kashgari had tweeted: “I have loved things about you and I have hated things about you and there is a lot I don’t understand about you.
“I will not pray for you.”
Malaysia has no formal extradition treaty with Saudi Arabia and Kashgari’s deportation has been condemned by rights groups.
Malaysian rights activist Fadiah Nadwa Fikri, one of a group of lawyers that obtained a court order on Sunday to block the deportation, said the government “illegally” circumvented the order.
“We believe that when they knew we got the court order, they quickly deported him. The government is now trying to legitimise its illegal and unconstitutional action to deport Kashgari,” she said.
Human Rights Watch said the deportation “sets all-new lows in the Malaysian government’s failure to respect human rights standards, and if he faces execution back in Saudi Arabia, the Malaysian government will have blood on its hands”.
Article source: http://www.news24.com/World/News/Malaysia-defends-Twitter-deportation-20120213
By now, it has become an almost daily occurrence: If news happens, the first people to know about it are those who are active on social media. That’s particularly true for users of Twitter, which has turned into something of a wire service for the masses.
And as you’d expect, when news hit Saturday that pop legend Whitney Houston had been found dead in the Beverly Hilton, the first place it appeared was on Twitter.
Topsy Labs, which runs a social media search engine, dug into the twittersphere to find the first tweet to indicate that Houston was dead. In a post not attributed to a specific author, the site initially said the first tweet about it came at 4:30 p.m. PST, from Big Chorizo @chilemasgrande.
Interestingly, it was retweeted only once – perhaps because Twitter users are burned again and again by false reports of celebrities’ deaths.
However, it turns out that the first tweet came even earlier, at 4:15 p.m. PST, from Aja Dior M. @AjaDiorNavy, who is apparently the niece of Houston’s hair stylist.
Note that the detail about Houston being found in a bathtub didn’t surface in the press until Sunday afternoon.
The niece then had to defend herself against people who accused her of starting a false rumor on Twitter.
The news wasn’t confirmed by the Associated Press until 4:57 p.m. PST, which cited Houston’s publicist.
The initial two tweets reporting Houston’s death didn’t get much traction, but Topsy says the AP item was retweeted more than 10,000 times. And then the dam broke, according to Topsy Labs’ post:
The most retweeted article after the news broke was from MSNBC, with 13 thousand tweets linking to it. Friends, musicians and celebrities tweeted out their condolences, each of them getting retweeted thousands of times: Rapper Lil Wayne has the record, with over 29,000 retweets as of the time of writing this post. Others who were widely retweeted include: Justin Bieber (15,000), Nicki Minaj (8,739), Katy Perry (8,394), Mariah Carey (6,305) and Christina Aguillera (4,321).
Hundreds of thousands of people mourned her passing away, posting to Twitter links to over 3,000 video recordings of Whitney Houston’s songs.
Twitter is a great source of fast news, but because false reports can spread quickly and virally, early reports must be taken with many grains of salt — even if they seem to come from trusted sources. The best evidence for that: the false, early reports of former Penn State football coach Joe Paterno, published initially by a Penn State student news site and given credence by CBS Sports. It turned out Paterno was not yet dead , and a CBS Sports employee lost his job over the incident.
Had either of the two initial tweets about Houston taken off, the reports would have been accurate. But it appears that Twitter users, burned many times, may be getting savvier about pushing along unverified news.
How did you first learn about Whitney Houston’s death?
[Spotted via Mashable]
Article source: http://blog.chron.com/techblog/2012/02/news-about-whitney-houstons-death-broke-first-on-twitter-but-went-nowhere/
In one of the photos, the name of the restaurant was clearly visible.
In an operation to track him down code-named ‘Big Ben’, Italian police
contacted Interpol, who got in touch with the Metropolitan Police, who
arrested Mr Grasso and had him extradited back to Italy.
He was flown back under a police escort and remanded in custody in Rome’s
Regina Coeli prison.
If convicted of drug dealing, he faces five years in jail and a fine of 24,000
A similar case occurred last year, when a young woman inadvertently betrayed
her boyfriend, a mafia fugitive, by uploading their holiday snaps on
Facebook, giving police vital clues as to his location.
Salvatore D’Avino had been on the run for four years, with police believing he
was living under an assumed identity in Morocco.
But in August last year he travelled to Spain, apparently so that his heavily
pregnant girlfriend could give birth.
The photos she uploaded enabled Spanish and Italian police to capture D’Avino
as he was filling his car with petrol in a town near Marbella on the Costa
D’Avino, a member of one of the drug-dealing clans that make up the Camorra
mafia, was on the list of Italy’s 100 most wanted criminals.
Article source: http://www.telegraph.co.uk/news/worldnews/europe/italy/9077445/Italian-waiters-drug-dealing-past-catches-up-with-him-on-Facebook.html
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