This Week in Facebook: Offers, Ads and Timeline for Pages
March 1, 2012 by admin
Filed under Facebook News
Announcing Offers, New Placements
February 29, 2012
Today we’re announcing a new product called Offers and new placements for premium advertising and Sponsored Stories.
Premium Ads and Sponsored Stories on Facebook
Premium ads can now be seen on the log-out page and Sponsored Stories can be seen in News Feed on mobile devices. Sponsored Stories are posts from friends or Pages on Facebook that a business, organization or individual has paid to highlight so there’s a better chance people will see them. Like all stories in News Feed, people have control over who sees a Sponsored Story.
Offers
Offers are a free new way for businesses to share discounts and promotions directly from a Facebook Page. They can be distributed through the News Feed or promoted as Sponsored Stories. People can redeem Offers via email or on a mobile device.
—
Announcing an Update to Pages
February 29, 2012
Today we’re announcing an update to Pages. It includes a cover photo, larger story sizes, better tools to manage a Page and more. The new features help business and organizations better share their story and connect with people.
New Page features include:
Cover Photo
Businesses and organizations can now add a cover photo to the top of their Page.
Friend Activity
When someone first visits a Page, they may see friends’ recent posts spotlighted as friend activity. People will also see how many of their friends are connected to a Page.
Larger Stories, Milestones, and Page Timeline
The new Page design allows Page owners to tell stories through bigger photos and milestones that can include a date and other content.
Pinned Posts
Organizations can pin a post to keep a story at the top of a Page for up to seven days.
Admin Panel
The Admin panel is a new way for Page administrators to track their performance and to respond to private messages from people.
Activity Log
Page administrators have access to a log of their Page activity, including tools to easily highlight, hide or delete posts and change the date of a post
Article source: http://www.engadget.com/2012/03/01/this-week-in-facebook/
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Who Needs Facebook? Zynga Preps Zynga.com, ‘Gaming Graph’
March 1, 2012 by admin
Filed under Facebook News
On Thursday, Zynga officially took the wraps off Zynga.com, the “Project Z” the company promised that will offer a direct relationship with gamers.
In an interesting twist, Zynga also announced a pair of partners that will be launching their own social games on the Zynga platform, placing Zynga, in some sense, in competition with Facebook as a gaming destination.
Zynga.comthe “Project Z” the company talked about last Octoberwill go live in beta form in early March, although executives did not give a specific date. Five games will debut on the site, including CastleVille, CityVille, Hidden Chronicles, Words with Friends, and Zynga Poker. In addition, users will be able to play Row Sham Bow’s Woodland Heroes and a game from MobScience.
Although Facebook attracts 845 million monthly active users, Zynga’s user base includes 140 million monthly users. The difference? Zynga users, by definition, play games; it’s not likely that all of a user’s Facebook friends, however, do.
That distinction made sense to Philip Holt, chief executive of Row Sham Bow. “For us, we’re a small independent company that’s been in business less than a year. For everyone we talk to in the space, the challenge is user acquisition,” he said.
“We think of ourselves as a direct-to-consumer company, versus a Facebook company,” Holt said.
It’s unclear what effect Zynga.com will have on Facebook. What is clear is that Zynga’s revenue contributes heavily to Facebook’s bottom line: 12 percent of Facebook’s 2011 revenue, according to its S1 filing.
“We’re thrilled to see Zynga use our login and payments platform to expand the possibilities for people to play games in more places with their friends,” said Sean Ryan, director of games partnerships at Facebook, in a statement.
And Zynga is prepping tools to help Facebook users migrate over to Zynga.comand stay there. All of a user’s Facebook friends who play CastleVille, for example, will show up in your version running on Zynga.com. Zynga has also built in new tools and features to find gamers playing your social game in the way that you play it, said Reed Shaffner, the lead product manager of Zynga.com. Progress made on Facebook will also be reflected on Zynga.com.
“On Facebook, you’ve built up a rich social identity, and we don’t want you to compromise it,” Shaffner said.
“We just want to think of Facebook as a social graph for your life, and we’re building a gaming graph for your play,” Shaffner added.
The Zynga.com tools will suggest new “zFriends,” or Zynga friends, together with a popup window that shows you which friends are online, and what games they’re playing. Player profiles will break down your favorite games, but also perform “analytics” of your recent activity, including a user’s most helpful zFriends, and how often they play a certain game.
One of the requests Zynga has received from users concerns how fast users can progress; Shaffner said that acquiring a certain item from a friend or merely finding it in the game world can take days. Now, users can post to a “social stream” to request items or just drop into a live chat to talk or send gifts.
Zynga, naturally, wants to bring on other social games onto the platform. “Given it’s our own gaming destination, I think it’s fair to say that we want as many games on here as we can possibly have,” Shaffner said.
It’s also just a “matter of time” before the Zynga.com platform is moved to the mobile space, added Manuel Bronstein, the general manager of Zynga Direct.
For more from Mark, follow him on Twitter @MarkHachman.
For the top stories in tech, follow us on Twitter at @PCMag.
Article source: http://www.pcmag.com/article2/0,2817,2401054,00.asp
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Exclusive: Facebook seeking bigger credit line: sources
March 1, 2012 by admin
Filed under Facebook News
SAN FRANCISCO |
SAN FRANCISCO (Reuters) – Facebook Inc plans to increase its $2.5 billion credit line to help cover a major tax hit when employee stock awards vest shortly after it goes public, according to two sources familiar with the company’s plans.
The world’s largest social media network, which boosted its borrowing capacity by two-thirds just six months ago, is taking advantage of its strong position to get more financing for its phenomenal growth, the sources said.
The sources spoke on condition of anonymity because they are not authorized to speak publicly about such plans.
A spokesman for Facebook declined to comment.
“All these tax obligations are being created and you need cash to take care of it. You see this all the time but in this case it will be substantial,” said Michael Moe of GSV Capital, which owns Facebook shares. “Having the cash to be able to take care of that makes a lot of sense. That would be the motivator of a larger credit facility.”
Facebook has said it plans to pay taxes on its employees’ restricted stock units, or RSUs, when they vest six months after the company’s initial public offering. The exact amount is likely to total billions of dollars, based on Facebook’s stock price at the time.
Helping employees cover tax on RSUs is relatively unusual and leaves the employer with a “very expensive obligation” that could increase if Facebook shares climb, said Bart Greenberg, a partner at law firm Haynes and Boone LLP who advises start-up tech companies.
“It could create such a large cash obligation that it eats up most of the credit facility,” Greenberg added. “That facility may have been originally set aside for acquisition opportunities or working capital.”
Facebook said it may sell equity securities, tap its credit facility, use cash or a combination of these options to meet its tax obligation, according to its IPO filing.
In February 2011, Facebook set up a $1.5 billion credit agreement with affiliates of Morgan Stanley, J.P. Morgan, Goldman Sachs, Bank of America’s Merrill Lynch and Barclays Capital, the leading underwriters of the company’s IPO. In September 2011, the borrowing capacity was increased $2.5 billion.
“The golden rule of finance is that you get the money when you can, not when you need it,” said Moe, who co-founded investment bank ThinkEquity. “Creating maximum flexibility will allow you to be efficient with your use of capital but also opportunistic when appropriate.”
Some other tech companies that recently went public have also arranged similar credit facilities. Zynga, the social games giant, set up a $1 billion facility with some underwriters of its IPO, which happened late last year.
Facebook and Zynga generate substantial profits, but the companies have big credit facilities because it is good corporate finance strategy to line up back-up cash from a position of strength, Moe and others said.
The months leading up to an IPO are a good time for companies to arrange credit facilities because they have the most negotiating power with banks vying for lucrative roles in equity offerings, according to the chief financial officer of a large private tech company who asked not to be identified.
(Reporting By Alistair Barr; Editing by Richard Chang)
Article source: http://www.reuters.com/article/2012/03/01/us-facebook-exclusive-idUSTRE82027V20120301
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Twitter provides Boston police and Suffolk prosecutors with subscriber …
March 1, 2012 by admin
Filed under Twitter News
Social media giant Twitter has handed over subscriber information for some Twitter accounts indirectly tied to the Occupy Boston protest, ending a court battle fought behind closed doors as Boston law enforcement investigated hacking attacks on the Boston police and a police union.
The administrative subpoena was first sent to Twitter last December requesting information on the following Twitter subscriber accounts and hashtags: Guido Fawkes, @pOisAnON, @OccupyBoston, #BostonPD and #dOxcak3.
In the Dec. 14 letter, a prosecutor in Suffolk District Attorney Daniel F. Conley’s office told Twitter the information was needed to assist law enforcement in an “official criminal investigation.’’
Attorney Peter Krupp and the American Civil Liberties Union have fought the request by prosecutors in Suffolk Superior Court, where court records were impounded and court hearings were held out of earshot of the public in recent weeks.
But Superior Court Judge Frances McIntyre last week ruled against the ACLU’s efforts. She ordered Twitter to hand over the information this week, and Twitter has complied with the judge’s instructions.
“I can confirm that we complied with the court’s order,’’ Twitter spokesman Matt Graves said today in an email. “We’ve got no additional comment.’’
Speaking for the ACLU, Krupp said they continue to believe that the constitutional rights of their client, who uses the Twitter name of Guido Fawkes, are being violated. The ACLU also wants the entire case file to be made available to the public; only McIntyre’s order and the subpoena have been.
“We continue to believe that our client has a constitutional right to speak, and to speak anonymously,’’ Krupp said, adding that the request by prosecutors “infringed our client’s rights under the First Amendment.’’
He said there will be no more legal fights on behalf of Guido Fawkes because Twitter has provided the information to law enforcement officials.
Prosecutors and Boston police have not publicly disclosed the focus of the inquiry because it is part of a grand jury investigation, which are always held out of the view of the public.
But Conley spokesman Jake Wark said today that prosecutors are not targeting those who participated in the Occupy Boston takeover of Dewey Square, some of whom were arrested by police when the makeshift campground was shut down on Dec. 10.
“The relationship between this investigation and Occupy Boston is tangential at best,’’ Wark said. “The charges arising out of the Dewey Square protest have already been addressed by the court. … [Any media report] that links this investigation to the protest movement has been, and will continue to be, completely erroneous.’’
During the past several months, the main police website and the website for the Boston Police Patrolmen’s Association have been targeted by computer hackers, some of whom claimed to have acted on behalf of Occupy Boston protesters.
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What you should know about Twitter’s data sales
March 1, 2012 by admin
Filed under Twitter News
(REUTERS) – Twitter users are about to become major marketing fodder, as two research companies get set to release information to clients who will pay for the privilege of mining the data.
Boulder, Colorado-based Gnip Inc and DataSift Inc, based in the U.K. and San Francisco, are licensed by Twitter to analyze archived tweets and basic information about users, like geographic location. DataSift announced this week that it will release Twitter data in packages that will encompass the last two years of activity for its customers to mine, while Gnip can go back only 30 days.
“Harvesting what someone said a year or more ago is game-changing,” said Paul Stephens, director of policy and advocacy for the Privacy Rights Clearinghouse in San Diego. As details emerge on the kind of information being mined, he and other privacy rights experts are concerned about the implications of user information being released to businesses waiting to pore through it with a fine-tooth comb.
“As we see Twitter grow and social media evolve, this will become a bigger and bigger issue,” said Graham Cluley, senior technology consultant for British-based Internet security company Sophos Ltd. “Online companies know which websites we click on, which adverts catch our eye, and what we buy … increasingly, they’re also learning what we’re thinking. And that’s quite a spooky thought.”
Twitter opted not to comment on the sale and deferred questions to DataSift. In 2010, Twitter agreed to share all of its tweets with the U.S. Library of Congress. Details of how that information will be shared publicly are still in development, but there are some stated restrictions, including a six-month delay and a prohibition against using the information for commercial purposes.
That’s where DataSift comes in. More than 700 companies are on a waiting list to try out its offering, DataSift CEO Rob Bailey said in an interview with Reuters. Those who buy the data will be able to see tweets on specific topics and even isolate those views based on geography. Bailey, who is based in San Francisco, said the effect is something like holding a huge number of sporadic focus groups on brands or products.
For instance, Coca-Cola Co could look at what people in Massachusetts are saying about its Coke Zero, or Starbucks Corp could find out what people in Florida are saying about caramel lattes. Companies can also look at how they have responded to consumer complaints.
Gnip, which offers the short-term data package, said the information collected — which involves real-time viewing — can also be used during natural disasters to help rescuers, to monitor illnesses such as a flu outbreak and to analyze stock market sentiment.
No private conversations or deleted tweets can be accessed, Bailey said. Companies want aggregated data, not to try to figure out who said what to whom. “The only information that we make available is what’s public,” Bailey added. “We do not sell data for targeted advertising. I don’t even know how that would work.”
A digital analytics expert said the biggest impact will be for marketers. “The only privacy risk is marketers being able to do more with the data, faster,” said Thomas Bosilevac, director of analytics for the digital marketing company Digitaria.
That doesn’t mean everyone has to be happy about this. “It’s frustrating, and telling, that now marketers have greater access to my old tweets than I do,” said Rebecca Jeschke, digital rights analyst and spokeswoman for the non-profit Electronic Frontier Foundation. “However, this is perfectly legal, if creepy. If you publish your tweets publicly, that allows all sorts of folks to do all sorts of things with them.”
For people concerned that something they said will come back to haunt them, it’s not too late to go back and delete old tweets. DataSift is required to regularly update its files to remove comments that have since been deleted. Unlike when you’re looking for someone else’s tweets, users can always see their own simply by clicking on the word “tweets.”
(Edited by Linda Stern and Beth Gladstone and Gerald E. McCormick)
Article source: http://www.reuters.com/article/2012/03/01/us-twitter-data-idUSTRE8201IU20120301
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Twitter thought Breitbart’s death a hoax
March 1, 2012 by admin
Filed under Twitter News
As news of Andrew Breitbart‘s death began to boomerang around the web Thursday, many wondered if they were being duped.
“Red State reports Breitbart death,” The Nation blogger Greg Mitchell posted on Twitter. “If hoax, pretty elaborate…”
“Andrew Breitbart dead?” Gawker asked, linking to a screengrab of the “In Memoriam” announcement posted on each of Breitbart’s websites.
“This Breitbart thing can’t be real, can it?” Yahoo producer Mike Byhoff tweeted. “What is going on?”
The question was one everyone familiar with Breitbart’s legacy found themselves asking. The conservative blogger and publisher who made a career out of attacking liberal politicians and reporters was well known for pulling stunts to capture media attention.
After publishing sexually explicit photos of Rep. Anthony Weiner last year, Breitbart famously hijacked the Congressman’s press conference held to address the lewd scandal, grandstanding at the podium for 13 minutes and taking questions before finally ceding the microphone.
“So if Breitbart is really dead, his legacy is such that no one entirely believes reports of his death,” cartoonist Tom Tomorrow tweeted.
Skepticism surrounding the posts announcing Breitbart’s death began to die down as friends posted updates on the news.
“Just got personal confirmation. Our dear friend @AndrewBreitbart has passed away. Pray for his family,” Ben Howe of the conservative blog Red State tweeted at 9:12 am.
But it was a tweet from ABC News producer Katie Bosland that seemed to really quiet speculation.
“LA Coroner’s Office has confirmed to @ABC that Andrew Breitbart passed away last night at UCLA Medical Center,” she wrote.
Shortly thereafter, Politico reported on Twitter that Breitbart Editor-in-Chief Joel Pollak, whose contact information was listed at the bottom of the In Memoriam announcement, had confirmed his death as well.
Friends and foes quickly flooded social media to air their reactions, though many still didn’t seem to accept Breitbart’s death was real.
“I can’t stop crying, I don’t believe this,” one fan wrote on Breitbart’s Facebook page, while ANIMAL New York editor linked to the announcement on his Twitter account with the words, “Good riddance.”
“Part of me hopes my good friend is playing a terrible prank on us,” Fox News contributor S.E. Cupp tweeted.
“RIP,” media critic and NYU professor Jay Rosen wrote. “Unless it’s a hoax, which I doubt.”
Breitbart’s own last words fit perfectly into the 43-year-old’s confrontational persona.
His penultimate tweet, written hours before his death, seemed to sum up his life’s motto: “Apologize for WHAT?”
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Facebook expose prompts further questions
March 1, 2012 by admin
Filed under Facebook News
Australian Broadcasting Corporation
Broadcast: 01/03/2012
Article source: http://www.abc.net.au/7.30/content/2012/s3443738.htm
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The story behind "Inside Facebook"
March 1, 2012 by admin
Filed under Facebook News
Miguel Helft and Jessi Hempel’s exclusive look into the inner workings of the social network is full of new revelations.
FORTUNE — In eight years, the social network Mark Zuckerberg began coding in his Harvard dorm room has become a cyber institution with some 843 million users. Now, as Facebook readies to go public later this year, it is about to undergo the most dramatic change in its short history. Once it is public, Zuckerberg’s venture will almost certainly have the capital necessary to realize its biggest ambitions. But the riches of an IPO also threaten the uniquely bare-knuckle, scrappy culture the company has struggled to build.
That is the subject of “Inside Facebook,” a feature appearing in the next issue of Fortune. In it, my colleagues Miguel Helft and Jessi Hempel dive into how the company has thrived and the dangers it faces ahead. Primary among its challenges are two divergent cultures, the one faithful to Zuckerberg’s hacker credo and the other shaped by COO Sheryl Sandberg’s more corporate tendencies. Among the revelations in the story:
- On Sheryl Sandberg and the circle of friends she has brought into the company: “There’s a term spoken quietly around Facebook to describe a cadre of elites who have assumed powerful positions under the leadership of Zuckerberg’s chief operating officer: They’re FOSS, or friends of Sheryl Sandberg. Many have followed her there after studying with her at the Harvard Business School or working with her at the U.S. Treasury Department or Google (GOOG). Several middle and senior executives who have left the company say that Sandberg has put friends in powerful positions, sometimes even when they were less qualified than other Facebook employees, and once there they enjoy special status. ‘You can’t really cross a FOSS,’ says one former senior manager.”
- On Sandberg’s public profile ruffling feathers within Facebook: “To be sure, a big part of her job is to be the face of Facebook with advertisers and partners, and the attention she’s gotten from world leaders has been an asset. It has also helped with recruiting. But some former employees complain that her extracurricular activities are so encompassing, they distract her from the business. And those people say that she is inconsistent; internally, she encourages others to keep a low profile, but she embraces the spotlight, which ‘made some people unhappy and some jealous,’ says a former executive.”
- More than one-third of engineers transfer to other teams within the company.
- The ubiquitous, seemingly simple “Like” button underwent “dozens” of iterations.
- The mandatory six-week Bootcamp for engineers came about after a run in between engineers in the cafeteria.
Article source: http://tech.fortune.cnn.com/2012/03/01/facebook/
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Facebook changes band pages to Timeline format March 30
March 1, 2012 by admin
Filed under Facebook News
Musicians ranging from struggling local acts to international superstars will wake up to big changes in their public identity March 30.
That’s the day Facebook will flip the layout switch on all of its “Pages” — the identities created for all non-person entities — to its Timeline format. This will de-emphasize the scrolling “wall” of posts and status updates in favor of the more graphic-intensive and topically organized new layout.
For musicians, it presents a significant change that might not be so welcome. Timeline prohibits a band from using popular third-party apps like BandPage, FanBridge, ReverbNation as their landing page.
Many acts used those features, as they allowed a curious fan’s first encounter with a band’s page to be a posted video, an email sign-up list, streaming tracks or other features. Those apps, while still available, will now be accessible only via a secondary tab.
The wide range of second-party apps did lend a certain scattershot MySpace-ness to the layout of Facebook’s music sites, and the new format is a step toward uniformity and away from a band’s ability to choose how to present itself.
Timeline does offer some useful features, like the ability to have a post top your Timeline for a week. Whether the switch is a step toward a more enjoyable experience for users, or a blow to a band’s control over its Facebook presence, is to be determined. But for now, if you’re a band and still attached to your Wall, start saying your final valedictions.
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– August Brown
Photo: Facebook founder Mark Zuckerberg at the headquarters in Palo Alto. Credit: Paul Sakuma / Associated Press
Article source: http://latimesblogs.latimes.com/music_blog/2012/03/facebook-band-pages-timeline-format-march-30.html
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How Twitter Is Pairing Its Interest Graph With Ads
March 1, 2012 by admin
Filed under Twitter News
With somewhat coincidental (?) timing, given this week’s Facebook Marketing Conference, a new article published today by Bloomberg Businessweek takes a deep dive into Twitter’s advertising’s business. Twitter is the other major social network after big brands’ ad dollars, and although its 100 million active members pale compared with Facebook’s 800 million+, there is the potential for a different kind of ad targeting arising on Twitter. The company is going after the “interest graph,” a concept we’ve covered in some detail before.
An interest graph is different than the social graph provided by Facebook, which looks at connections, likes, and detailed demographic data like hometown, age, education and more, in order to narrowly target specific groups with ads. Instead, the interest graph is about what you like, what you read, and, generally, what kind of person you are. But the question is, can Twitter get a better read on users’ interests and personalities than Facebook can?
After all, Facebook knows a lot about us already when it comes to the intersection of people and brands. We “like” advertisers’ pages, interact by posting on their walls, click through their links in our news feeds, and share their messages with our friends. Today, messages posts to our walls when we just read an article in an online news publication, or just installed a new mobile app. Plus, thanks to the introduction of Facebook’s Open Graph, which lets our external web activity show up in Facebook’s real-time activity feed in the sidebar ticker, our friends are seeing other interactions we engage in. Besides likes and comments, this section also shares details about the music we’re listening to (and the service used to do so), the games we’re playing (hi Zynga!) and maybe one day, what we’re watching on Netflix.
But Twitter is trying something different when it comes to targeting people with brands’ messaging. Twitter doesn’t know who you are, how old you are, where you went to school, where you live (unless you’ve volunteered that information or are geo-tagging your tweets), or any of those more traditional demographic details.
However, the thing that struck me about the article was the little piece near the end, where CEO Dick Costolo explains how Twitter is going after the interest graph. Bloomberg’s Brad Stone describes the data Twitter collects as “both revealing and noninvasive,” which seems like an accurate description.
“These accounts I follow paint a very compelling picture of the kind of person I am, even if it doesn’t paint a picture of exactly which uniquely identifiable individual in the world I am, Costolo explains. “I think that allows us to deliver powerful value to advertisers, and powerful value to those who want to speak freely.”
Developing an interest graph means that Twitter, instead of being able to (creepily?) go after all 20-year old Jewish women who live within 5 miles of New York, who have completed college and who are married, for example, can target a specific kind of person. Those who seem interested in politics, or tech, or celebrity news, or education, or art, or music. But building a good interest graph – one that doesn’t just think that because you follow Lady Gaga, you’re a fan of all pop music – is far more challenging.
Costolo doesn’t give Stone much to go on as to the specifics of how Twitter’s interest graph works (or Stone didn’t publish them), but he does say that Twitter is tracking things like who you follow and what you click on.
Today, Twitter has a suite of advertising products known as Promoted Products, which includes Promoted Trends, Searches and Accounts. A Promoted Trend goes for around $120,000 per day in the U.S., the article confirms. And the expectation is that Twitter is now on track to earn $260 million in 2012, according to eMarkter, using these tools.
But it’s all still very much in the early stages. Costolo notes that the company’s ad business is only 18 months old. ”2011 was the year we began scaling it,” he said. “And 2012 is the year when we demonstrate that it’s a juggernaut.”
He also admitted that Twitter’s targeting tools aren’t as refined as Facebook’s. He’s not concerned, however, because he thinks he’s built the next big thing in terms of ad targeting. The interest graph. Over time, the algorithms behind Twitter’s interest graph could grow more refined, as it learns what we click, what we re-tweet, and maybe even things like the sentiment behind our words. Someone may tweet about Obama, but that doesn’t mean they support them. And since one of Twitter’s latest additions is a tool that lets politicians talk to Twitter’s users through Promoted Searches (search results that stay stuck to the top of the page), it would be incredibly helpful if, say, a candidate could go after supporters, non-supporters and on-the-fence sitters in different ways.
For now, though, the system is much more simple. Search for a candidate’s name, see his Promoted Search result. There’s a lot of potential here to make that system more refined, more exact, and generally more intelligent. If anything ever has a chance at competing with Facebook, it’s not going to be yet another social network mining the same demographic data in the same ways, it’s going to be a network that figures out how to mine new data in new ways – data that defines who people are by their activity, interactions and behavior. It’s going to be the network that figures out the interest graph. And Twitter is off to a good start.
Image credit: Research.ly, via Brian Solis
Article source: http://techcrunch.com/2012/03/01/how-twitter-is-pairing-its-interest-graph-with-ads/
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